
Fast, Affordable Life, Critical Illness, Disability, Health & Dental insurance; there for Canadians when they need it most.
“Expert guidance on Life, Health, Disability and Critical illness Insurance tailored for Albertans.

Term life insurance is an affordable and straightforward type of life insurance that provides financial protection for a set period. The beneficiary gets a lump sum death benefit if the policyholder passes within that timeframe. Term policies are often the cheapest life insurance in Canada.

Participating whole life insurance provides lifelong coverage with fixed premiums, guaranteed cash value, and annual dividends. It’s a stable way to build wealth, access funds tax-efficiently, and protect your family or business — all while sharing in the insurer’s profits. Peace of mind today, lasting value for the future.

Critical illness and disability insurance provide financial protection when illness or injury stops you from working. A lump-sum payout or monthly income helps cover bills, treatment, and recovery—so you can focus on healing, not stress. Some plans even return your premiums if you stay healthy. Protection when you need it most.
Starting the Plan
Everything about the process is online, with coverage and advice tailored to your needs. Need some pointers? Our licensed insurance advisors are available Monday to Friday. P.S most times we are able to reach out for a introduction on weekends too.
As independent brokers, we work for you—not the insurance companies. With access to the entire market, we compare options across all providers to find the best fit for your needs, not a corporate agenda. It’s insurance shopping, done honestly and intelligently. Helping you build an effective strategy. The best part about it ? Absolutely no extra fees for a personal advisor.
“Behind every advisor is a full team: tax consultants, lawyers, and support staff—no call centers, no wait lines. Just direct access, real relationships, and evolving strategies that grow with you. We’re built to serve, not stall.”
We’re built to serve, not stall.: Hello World!A good starting point is 10–15x your annual income, or enough to cover your mortgage, debts, and replace your income for your family. We help you crunch the numbers and build a plan that works for your life.
Term insurance is affordable and covers you for a set period (e.g., 20 years). Whole life lasts your entire life and builds cash value. We walk you through both to help you decide what’s right for you.
Absolutely. In fact, if you’re self-employed or a contractor, these are essential. They protect your income and help you keep your business and household running if you can’t work due to injury or illness.
Many policies can be issued within 1–2 weeks — some even faster if they’re “no medical” options. We handle the paperwork and make it as stress-free as possible.
We will be right there with you. We help clients understand and navigate claims every step of the way — from filing to payout. You’re never left on your own.
100%. Annual check-ins are part of the service. Whether your family grows, your income changes, or you want to adjust coverage, We help you keep your protection current.
Let us take care of getting you covered.
Highly recommended!
“Steven truly cares. I never felt rushed or sold to. He made sure we got what we actually needed.”
– Mark P., Red Deer
Very personal and caring
“Got coverage in under a week. Super easy. Highly recommend.”
– Aliyah F., Lethbridge
Awesome Team
“As a self-employed contractor, I was worried about what would happen if I got injured. Cody walked me through disability coverage that made sense for my income. Now I feel protected no matter what happens.”
— Ryan H., Edmonton, AB
Simple pricing
Affordable, fully underwritten life insurance, critical illness insurance and health and dental insurance policies.
Cancel anytime without fees or penalties. 30-day grace period for missed payments.
In Canada, cancer, heart disease, and stroke remain leading causes of death accounting for over 80% of critical illness claims. Nearly half of adults have at least one chronic condition, and the financial toll is massive. Critical illness insurance provides a tax-free lump sum when you need it most—before costs spiral.
Participating whole life insurance builds lifelong coverage and guaranteed cash value plus, you can earn annual dividends. It’s protection that grows with you, creating a powerful mix of security, savings, and legacy. While you’re living, it builds wealth. When you’re gone, it leaves one. It’s insurance with benefits you can actually use.
Everyone with sever financial risk should have a term plan! weather that’s 10-40 years is up to your needs. 500,000$ of coverage starting as low as
$29
per month
Founder, Advisor, and Real Person Who’s Been There
Hey, I’m Steven Barber. A Canadian life and health insurance advisor who didn’t just choose this career, I lived the reason why it matters.
A few years ago, I suffered a serious spinal injury—a herniated disc that left me unable to work for over 16 months. Navigating the Canadian healthcare system while in constant pain, without income, and uncertain about my future completely changed the way I see financial security. I didn’t have disability coverage. I didn’t have a safety net. And I realized most Canadians don’t either.
That experience showed me just how vulnerable we are without proper coverage, and how devastating it can be—not just financially, but mentally and emotionally.
So I got to work. I learned the business inside and out. And now, I help individuals, families, and self-employed Canadians protect their income, their health, and their peace of mind. I focus on life, health, disability, and critical illness insurance—the kinds of coverage that make a difference when life hits hardest.
Today, I run an independent insurance business where I work for you, not the big companies. I keep it simple, transparent, and personal. Whether you’re just starting your family, running your own business, or realizing it’s time to finally get protected—I’m here to help you make smart, affordable choices.
Let’s build a plan that actually fits your life.